Service Without
Compromise.

At Friends in Brands we deliver everything you need, from fresh provisions to premium food and beverage supplies, wherever your business is in the world. We take care of every detail so you can focus on crafting an outstanding menu and creating an unforgettable guest experience.

Local presence to support your operation

Reliabale international logistics

Experienced, full service organisation

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Where service meets passion

Fred is the trusted captain steering the FriendsInBrands journey. As the founder, he brings vision, experience and an unwavering commitment to quality and service.

Behind him stands a dedicated team — passionate professionals who ensure that every delivery and every detail meets the highest standards, so you can rely on us with complete confidence.

Get to know our crew!

Local presence to support your operation

Depending on the service area, there can be a local office and/or a representative to support your operations in any area needed.

Reliable international logistics

Bring together our years of experience and best-practices developed to help you and your team have a successfully and profitable operation.

Experienced, full-service organization

With years of expertise in global provisioning, FriendsInBrands delivers seamless, end-to-end supply solutions. From sourcing to delivery, our team ensures every detail is handled with precision and care.

Markets

What markets do we serve?

FriendsInBrands proudly supports a diverse range of markets across the globe. From luxury cruise lines and adventurous expeditions to upscale hotels, resorts, and private yachts, we tailor our supply solutions to meet the unique needs of each sector.